Have a look at your current website, or if your looking to build your first website, have a quick 'Google' at some websites from your industry.

Do they have content on the homepage, blogs or social media feeds that are older than 3 months?

If it is a ecommerce or retail site, do they have product images and descriptions that take up varying space on the page?

Do they state right up front how the consumer is going to benefit from using/buying their products or services?

If you answer yes to any of these, then you can bet that during the website design, there was a focus on the 'general' look of the site using every designers favourite filler 'Lorem Ipsum'.